Monitoring Website Visitors with Yandex Metrica

What is Yandex Metrica?

Yandex Metrica is a free web analytics tool used to track and analyze the visitor traffic on your website. It provides various data and reports to understand user behavior, evaluate site performance, and improve visitor experience.

Setting Up Yandex Metrica

Create a Yandex Metrica Account:
- Go to Yandex Metrica.
- Create an account or log in with your existing Yandex account.
Create a Counter:
- Click the “Add Counter” button on the Yandex Metrica dashboard.
- Enter your website details and configure the necessary settings.
- Copy the counter code.

Add Counter Code to Your Website:

Add the following code to your HTML file within the <head> tag:

 <script type="text/javascript" >
     (function(m,e,t,r,i,k,a){m[i]=m[i]||function(){(m[i].a=m[i].a||[]).push(arguments)};
     m[i].l=1*new Date();
     k=e.createElement(t),a=e.getElementsByTagName(t)[0],k.async=1,k.src=r,a.parentNode.insertBefore(k,a)})
     (window, document, "script", "https://mc.yandex.ru/metrika/tag.js", "ym");

     ym(YOUR_COUNTER_ID, "init", {
         clickmap:true,
         trackLinks:true,
         accurateTrackBounce:true,
         webvisor:true
     });
 </script>
 <noscript><div><img src="https://mc.yandex.ru/watch/YOUR_COUNTER_ID" style="position:absolute; left:-9999px;" alt="" /></div></noscript>

Replace YOUR_COUNTER_ID with your actual counter ID.

Tracking Visitors with Yandex Metrica

Dashboard and Reports

Visitor Count: Shows how many people visited your website over a specific time period.
Sources: Analyzes where visitors are coming from (search engines, social media, direct visits, etc.).
Geographic Location: Displays the countries or cities from which visitors are accessing your site.
Behavior Flow: Shows the paths visitors take through your site and which pages they visit.

Webvisor and Clickmap

Webvisor: Allows you to watch video recordings of visitors’ actions on your site. This feature is very useful for understanding user experience and identifying potential issues.
Clickmap: Displays visitor click behavior as a heatmap, showing which elements are more popular and which are ignored.

Advanced Features

Segmentation: Segment visitors based on various criteria to perform more detailed analyses.
Goals and Conversions: Define specific goals (e.g., form submission or purchase) and analyze the visitors who achieve these goals.

Conclusion

Yandex Metrica is a powerful tool for analyzing your website’s performance and visitor behavior. With proper setup and regular analysis, you can improve the visitor experience and increase the success of your site.